Video is a great way to add "hard to
communicate"
information to your site. It can be used to
show
products, show ease of operation, show quality,
and
teach people how to do things.
That's all good, but the best thing video
can do for
you is make you a "real" person! Because the
Internet
and written text can be so impersonal, people need
to
be assured that they can trust you. It's only
when
they trust you... is when they will buy from you.
Video gives you an opportunity to let
people see and
hear you. Therefore, letting them get to
know you, and
eventually trust you.
Only a few short years ago, video was not
even seen on
the Internet? But today, video is becoming a
standard
all over the web! When visitors land on your
website
or blog, they don't just think it's cool if you
have a
video displayed, they actually expect it!
If you haven't been using online video in
your
Internet Marketing efforts, now is the
time!
Here are 5 tips for using video as an
Internet
Marketing tool...
1. Use your videos as online demos. Be
creative and
come up with ideas on how to convey the
attractiveness
of your product. Show your prospective
customers all
the benefits your product offers.
2. Be prepared before you create a video
by making a
list of the points you want to make. Make
sure
everything you want to cover is covered.
3. If your video becomes lengthy, break
it up into
parts. People don't have much of an attention
span,
especially when it comes to the Internet.
4. Since video cannot be optimized like
text, your
video content will have little impact on the
search
engines. Therefore, your video should be used as
a
communication tool. Even still, be sure to use the
alt
text codes in the HTML to direct the web
spiders.
5. Surround your video with text that is
keyword rich.
A webpage with well-keyworded text and video
has a
much better chance at making the top ten search
engine
results page.
Conclusion
If you're going to keep up with the new
Internet
standard, you need video! Why? Because your
potential
customers are prepared for it. They've been
exposed to
video through sites like YouTube
already!
If you want to build trust in the eyes of
your
potential customers, video is exactly what you
need.
When it comes to Internet Marketing, you need to
show
yourself as a real person, not just a bunch of
words
on a webpage.
Dan Brown is a successful Internet
Marketer specializing in helping others succeed! Subscribe to
his FREE "No-Hype" Internet Marketing Newsletter and get
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